After your long flight check in to your hotel room, unpack, change into something comfortable and meet us rooftop Riverview Room in the Hotel Monteleone, complete with sweeping views of the Mississippi. This will be the first of several opportunities to meet with other attendees, introduce yourself and network.
Be sure to stop by the registration desk to pick up your badge and at show guide.
For your convenience, breakfast will be served adjacent to the sessions.
Drawing on recent research and a host of real-life stories and applications, this talk rivets audiences with its focus on how leading firms are basing their competitive strategies on the sophisticated analysis of business data. Instead of a single application, senior executives are insisting on fact-based decisions to build broad capabilities for enterprise-level business analytics and intelligence. The most successful companies are using data and technology analytics to address the processes, skills and cultures of their organizations. Audiences leave this talk with a set of proven guidelines for how to compete in today’s marketplace on the basis of analytical prowess. Tom also offers a variety of industry-specific messages on big data and analytics, and more conceptual and “how-to-do-it” versions of his message.
Marketers today need to optimize every interaction regardless of where, when or how that interaction occurs. Consistent targeted messaging depends on it. Marketing nirvana is the ability to know your audience no matter the touch point. Leveraging offline CRM conversion data to know and understand your online target audience to proactively continue the conversation with your customers in a relevant way is improving customer engagement and skyrocketing ROI. How do you do it? In this session, attendees will hear how companies are tearing down channel barriers to CRM, what is needed to succeed at the task, the role big data plays, and how Neustar clients are turning their data into insights for a better understanding of customers. Learn how you can target online audiences in customer files or in the call center creating more meaningful campaigns against your audience and improving overall performance.
Getting intelligence about who is on your website before any form information is captured is a game changer. Lead generators and web marketers spend a great deal of time and resources trying to determine the optimal combination of offer and creative that yields the best user experience and ultimately conversion. However, Core Marketing (ClassesUSA and LowerMyBills.com) hypothesized that personal treatment of visitors would increase user interaction on their site and produce higher conversion rates. With an abundance of information on their lead conversions, but little to no intelligence on anonymous website visitors, it was almost impossible to optimize user experience and increase conversions. Hear how Core marketing is generating increased conversion rates and yielding high-margin incremental revenue by virtue of creating more leads without having to boost marketing spend.
More information to come…
Social media and Facebook in particular with over one billion global users is a pardadigm shift in communication. The social phenomenon presents three challenges and opportunities for enterprise marketing: personalization, virality and multi-device synchronization. Facebook’s Open Graph is by far the most critical element. In this session, you’ll hear how it offers solutions to each of these challenges through examples of how enterprises have used Open Graph for real-time execution.
Tracking today’s consumers can be difficult – are they online or off, blindly researching and testing through multiple channels or making decision through in-person interactions or qualitative research? Leveraging data is the ONLY way to make informed marketing plans that allow you to engage your best customers at the right time during their buying cycle. In this session, attendees will receive actionable insights on how to engage customers effectively throughout your marketing funnel and learn how to acquire truly qualified leads that become your best customers.
TrueCar provides accurate transactional data that levels the discussion between dealers and car buyers. They engage all sides in the exploration and integration of the key data into the vehicle purchase discussion. A large part of that is making sure operational details like contactability and record linkage are as smooth as can be, and automated where possible. The less digging and awkward steps to make sure everyone knows who, what, where all parties are coming the better the discussion goes. And when the discussion goes well consumers end up in cars they love and dealers end up hitting their goals. This session is about just that, creating interactions with customers.
Sara Costello, Sr. Director of Relationship Marketing, Sylvan Learning
Jim Sherman, Director of Relationship Marketing, Midas International
Peter Cheng, Director, Advanced Analytics & Modeling, Guardian Insurance
Nationwide brands invest heavily in analytics and segmentation models to drive national marketing campaigns targeting their ideal consumers. However, many of these organizations have regional businesses that act independently from corporate for local campaigns. Marketing leaders from franchised companies and decentralized businesses discuss how they increase operations and maximize marketing dollars by getting their local businesses to buy into their overall corporate strategy. How do the individual businesses leverage the same consumer insights for local markets?
30 minutes to catch up on emails, grab a drink and a quick bite to energize.
The value of consumer data in healthcare marketing is abundantly apparent; however it is also a source of contention due to compliance and privacy laws. In this session, learn how a leading health marketing company is facing these challenges head on by creating a proactive marketing methodology for reaching their consumers consistently and growing their customer acquisition models. Attendees will hear what the future holds for the health industry and how QualityHealth is leveraging data verification, profiling and targeting to consistently deliver quality, volume and, most importantly, ROI for their clients.
Trying to maintain a growth rate of nearly 100% year over year is a difficult task, especially when the data available to use is sometimes nontraditional and scarce. Over the past several years, Th!nk finance has succeeded at gathering, cleaning, and analyzing our under-banked and subprime customer’s data to better fuel underwriting and verification decisions in a 100% online environment. This presentation will highlight customer analytical strategies that have fueled Th!nk’s success thus far, and the strategies currently being explored to help identify and recognize our best consumer segments, maximize line assignments, identify fraud earlier on in the life cycle, target untapped markets with new products, and have better conversations between marketing and risk as we drive our revenue beyond $1 billion in the next 12 months.
Many organizations have vast databases they generate or acquire from data mongers. What they do with it separates the good from great. Hear how Edmunds.com, a leading research site in the automotive space, views its data assets and how they believe fundamentally that the people who oversee this data and the data itself exist to serve the entire organization to drive performance for their advertisers, customers and Edmunds writ large.
Disney will discuss how it’s leveraging a combination of their CRM data and other 3rd party assets to provide personalized messaging, experiences and engagement from ideation through advocacy via every consumer interaction channel.
At Bourbon Vieux – a premier venue boasting the largest covered balcony on Bourbon Street. Featuring music by the New Orleans Cotton Mouth Kings.
If you did not pick up your badge on Tuesday, be sure to check in and get your at show guide.
Did you know you may be taking a legal gamble every time you use an autodialer to call a consumer? In this session, hear directly from an FTC veteran and privacy expert about the creation and evolution of the Telephone Consumer Protection Act (TCPA) and how autodialing cell phone numbers without prior consumer consent could result in costly TCPA violations. Becky will provide an insider’s perspective on how to navigate TCPA restrictions and best practices for leveraging authoritative phone data to mitigate TCPA risk.
Chris McArdle, Executive Director of Interactive Markets, Neustar
Whether it was running a big US automotive brand and getting his logo on Tiger Woods’ bag, overseeing marketing at the largest automotive consulting company in the world, or leading the marketing team at one of the most recognized Education companies in the US, Jack Bowen has always approached marketing through the lens of analytics. Hear how no matter the customer, product or service, the use of analytics has always been True North with respect to his marketing compass.
Greg Schibler, VP of Analytics, Neustar
Data is in our name. In the marketing business there is no shortage of data but taking that data, turning it into information, and then having the ability to action on it is something different all together. In this session, Rick and Greg will share their insights into how to manage student inquiries on behalf of school clients and then help evaluate the fit of that student to a particular school and determine the right way to engage prospective students in a compelling and relevant way both on and offline.
Knowing who is on the other end of the interaction the crucial moment the customer contacts you could be the difference between lost revenue and a referral client. In this session, hear how West is leveraging innovative approaches to engage and serve their clients. By customizing each experience and clients like Comcast are able to improve efficiencies and maximize business outcomes.
These continue to be pivotal times in the Education industry. There is a new definition of quality and marketers are changing their definition of success. Quality student inquiries and sources of those inquiries are harder to find and scale. Based on 2012 actual and the 2013 industry forecast, education marketers will need to do more with the same budget or – in some cases – less. Kaplan University is re-inventing itself largely through analytics. Kaplan is devoted to the view that doing what is right for consumers is ultimately right for their business. They’ve taken a ground-breaking approach using data and analytics to help enrich relationships with prospective students. Hear how that approach is changing their business along with Students’ lives.
Learn how Lenovo is bridging digital sales and brand marketing divide. With audience scoring and segmentation data Lenovo is increasing conversions by more than 2X and better understanding the audiences that visit its online store. By targeting the right content, at the right time to the right audience Lenovo has enabled the digital sales and brand marketing teams to optimize their respective digital strategies while meeting their often divergent KPI’s, the former focused on ROI , while the later on brand effectiveness.
LeAnda Stafford, Director of Operations Strategy, HomeAdvisor
Many businesses apply operational resources to monetize on customer leads and interactions. This session discusses real-life examples of using analytics on existing customer data and 3rd party data to help target those operational resources more effectively and grow a costly service center into a profit center and increase profit margins. Audiences will learn analytical strategies for various business channels: inbound and outbound interactions, business to consumer and business to business operations, existing customer and new customer acquisition.
If your call center relies on autodialers then you can’t afford to miss this session. Learn what impact the Telephone Consumer Protection Act (TCPA) has on your operations, why compliance matters, and what questions you should ask of your vendors before using autodialers. Attendees will gain actionable next steps for achieving efficiencies in outbound customer communications without sacrificing compliance.
Mike Cooley, VP of New Ventures/eBusiness, Sprint Nextel
Hear from the experts in this discussion around the ever changing mobile landscape and how it effects today’s brands. Attendees will glean insights into emerging trends for mobile devices and talk about their respective strategies for business growth, including newly announced efforts around data monetization and mobile advertising.
The introduction of attribution solutions are increasingly holding marketers accountable for not only driving online traffic, but also attributing those online interactions with real ROI and extending those insights into improved engagement. Until now, the success of an online campaign has always been measured by CTR, landing page conversions and other terms that don’t directly correlate to increased revenue or metrics that CMO’s need to deliver. Hear how today’s marketers are leveraging offline and online insights for cross channel attribution that increases revenue and drives messaging and engagement.
We have reserved the second floor of the famous Cats Meow that overlooks the entertainment stage. Attendees will use this as their home base with open bar and live entertainment provided by locals and tourists alike. You won’t want to miss this party!